When consumers are faced with a range of gift options, whether in store or online, one of the main factors in their decision-making is gift packaging. When a consumer picks a gift from the shelf and considers a purchase, there is little information to refer to other than the packaging unless research has been done beforehand. Many shoppers opt for premium packaging and eye-catching gifts. In fact, most consumers have tried a new product because its high-end packaging grabs their attention, highlighting the importance of using high-end packaging design to help your product stand out from the competition.
       Packaging is usually the first impression of a company, and it is very important to make a good first impression. If your gift wrap is high-end, it's easier for customers to associate your brand and product with quality. It is especially important that high-end packaging has adequate protection for your product. If you don't, it could make customers feel like you don't care enough about your product and your customers. Premium gift packaging not only helps consumers remember your brand, it also increases sales. Packaging is the best salesman and can firmly grab the attention of others.